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Serena's view on e-commerce packaging trends

As we transition to the next phase of market evolution, e-commerce packaging trends will become more prominent as a growing number of products are distributed through online channels. We can expect packaging manufacturers to increasingly collaborate directly with e-retailers to tailor packaging designs to meet the unique requirements of online commerce. To assist customers effectively, packaging companies should consider implementing the following five strategies:

Develop a comprehensive understanding of how emerging megatrends will impact key sectors and assess the broad range of implications. Establish clear strategic priorities and roadmaps to proactively identify which customers may require immediate support in redesigning and developing packaging solutions.

Prioritize consumer safety when introducing new packaging solutions. Leverage existing or new materials and innovations to create a winning approach that aligns with safety standards and consumer expectations.

Gain a deep understanding of how e-commerce impacts packaging design. This includes addressing the need for more durable, cost-efficient packaging as well as designs that enhance consumer engagement and excitement with brands.

Embrace the latest innovations and smart packaging designs to reduce waste and incorporate more recycled content. It’s essential to evaluate the pros and cons of various packaging substrates across the entire value chain, considering the environmental footprint from production through to disposal. For instance, compare lightweight, multilayer pouches with higher fill rates for online shipments against alternative, more recyclable materials. Expect increasing customer demand for detailed environmental footprint assessments of all packaging solutions.

Address the full spectrum of packaging megatrends by adopting a holistic approach that integrates sustainability, innovation, and customer needs.