Shaped pouch

Shaped pouching has become increasingly popular for product samples. Imaging offering samples of your product in shaped pouches that match your bottles.

We live in a world and age where the marketing industry has greatly evolved. Today, marketing is not merely unidirectional, based on selling a good product to a certain range of customers. The definition of marketing has expanded, leading to many more ways to promote products to potential customers.

Shaped Pouching – A Game Changer in the Packaging Industry

This trend of using shaped flexible pouches to promote a brand, a product or a service, has not only captured the hearts and minds of the consumers but has taken over major stores’ aisles. Whether we’re talking about drink pouches or those used in the food, pet food or pharmaceutical industry, these high-quality pouches allow for impressive graphics, taking visual marketing to a whole new level.

There is no doubt that shaped pouches have been a game changer in most industries today. The customers’ feedback has been outstanding, as most of them rave about the shaped pouches’ durability, convenience, and flawless graphics.

Shaped Pouches – Ways to Use Them in Marketing

Shaped pouches can greatly enhance marketing efforts, allowing a company to differentiate from the rest. Here are some ways to use this modern promotion & packaging technique as a marketing tool.

Promote Shelf Products: first of all, shaped pouches can be created in various sizes and shapes, being customized according to the customers’ feedback. Customers are more attracted to the design of a product that looks unique. For instance, you can create a toothpaste tube for toothpaste or a pasta tube for pastas.
Endless Printing Possibilities: you can print your pouch using rotogravure, flexographic or offset printing methods. Hence, you can create shaped pouches with vibrant colors and photos, vivid logos or strikethrough letters.
Give Away Small Pouches at Events: small pouches can be offered for free at an event, whether it is a presentation, exposition, trade show or a meeting. This is a good method to make your brand famous among potential customers.
Capitalize on the Power of Social Media: create a Facebook fan page and promote your shaped pouches design extensively. People will definitely want to try out your products just because you are packing them in shaped pouches.

Shape options are primarily limited by a brand’s creativity.

Spouted flexible pouches can be shaped to resemble a company’s current packaging that may not be in a pouch.

Shapes can also be used to reinforce what the product is, such as an apple-shaped flexible pouch for apple juice or sauce.

Another example is creating a pouch in the shape of an animal for a brand owner whose brand communication uses that animal.

Additional design options are available.

Custom-shape are custom-made to align with different client messages and are available in multiple film structures and print surfaces to address almost any product application or design.

Pouches are available with or without a top gusset.

Different fitment styles are another consideration. The solutions of FICS caps address the need for a sleek spouted pouch cap design that appeals to consumers who are in their tweens or older.

FICS can rapidly develop, prototype, and test multiple shapes.

FICS team is designed to provide testing of films, resins, and additives for designing and manufacturing flexible pouches, fitments, and caps for food and nonfood products.

The equipment available at the facility includes three filling machines for water qualification testing, and machine for rapid 3D prototyping, a pouch film sealer, and an injection-molding machine.

Shaped Pouch Features

Zippers
Tear notches
Rounded corners
Product window
Custom die-cut shape
Hang holes
Gloss or matte finishes
Laser scoring
Optional Spout
Variable bottom gusset formats available: 1) Doyen; 2) K-Seal; 3)Plow Bottom
All laminate structures available